Lessons from a Journalist: How to Secure Media Coverage – 29 November 2024, 2:00pm

Want to boost press coverage for you or your client? Are your pitches being ignored?

In this three-hour workshop, national journalist Suzanne Bearne who writes for national titles including the Guardian, the Observer and the BBC and former host of the Guardian's PR Masterclass, will explore what journalists are looking for from a story, and how tweaking your pitch and your approach can have a major impact in securing press coverage.

Delving into her 18 years' experience as a journalist across trade, national and consumer titles, Suzanne will offer guidance on working with the press, explain what to include in a press release that'll catch a journalist's eye, reveal how to take advantage of many of the digital platforms now available, and provide tips on building relationships with both in-house and freelance journalists (despite how tough it is right now).

Featuring strong case-studies, this interactive session is aimed at anyone interested in securing more media coverage, whether you work in PR or marketing, or run your own business. You'll also come away with a document featuring tips and successful pitches.